Vention (+$85K) | Scaling Success with Precision

Before Teaming Up:

Vention, a leader in manufacturing automation, provides innovative solutions to help companies design, order, and assemble custom industrial equipment quickly and efficiently. Despite their cutting-edge platform, they struggled with scaling their sales pipeline and generating consistent, high-quality leads. Their challenges included:

• Difficulty reaching decision-makers in the manufacturing and automation sectors, leaving them with underperforming outreach campaigns.
  
  
• Sales team burnout, as they were overwhelmed by disorganized processes and a lack of focused lead generation.
  
  
• Limited lead conversion, with many promising opportunities slipping through the cracks.
  
  

Vention needed a strategic approach to streamline their lead generation, get more qualified prospects into their pipeline, and ultimately convert them into paying customers.

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The Advertising Cost Spiral :

Vention was heavily reliant on expensive PPC campaigns that resulted in high CPAs (cost per acquisition). These ads often didn’t address the core problem: ineffective prospecting.

By shifting to a targeted, pain-point-driven outreach approach, we helped Vention break free from this costly cycle. This not only saved them money but also delivered measurable results in terms of increased sales and better-qualified leads.

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In just one quarter, we helped Vention achieve:

• +85K in additional revenue by implementing a targeted, data-driven sales system.
  
  
• A more streamlined lead generation process, reducing inefficiencies and sales team burnout.
  
  
• Increased lead conversion rates, with a more consistent flow of high-quality prospects.