How PCRLabs opened $2.1M in Revenue within 60 Days

1. Exposing the Revenue Gap
We worked with PCR Labs to identify the root issue: providers were not filing or maximizing
reimbursement claims because their existing partners never guided them properly.
By clearly showing providers how much revenue they were losing every month, we turned PCR
testing from a cost into a profit center.

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2. Leveraging Our Network
Instead of cold prospecting, we tapped into our curated network of healthcare providers.
These were clinics already running tests but unaware of the full financial opportunity.
This warm-intro approach built immediate trust and opened doors faster than traditional sales
methods.

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3. Educating, Not Selling
We didn’t push PCR testing as a service. Instead, we:
● Shared insights on the exact reimbursement amounts providers were missing.
● Positioned PCR Labs as a strategic partner, not just another vendor.
● Used conversations to highlight financial outcomes, not technical jargon.

This shifted provider mindset from skepticism to urgency.

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4. Building a Scalable System
Once the messaging was proven, we created a repeatable outreach process:
● Identify providers already running or familiar with PCR testing.
● Map out the missed revenue opportunity for each.
● Connect them directly with PCR Labs to explore partnership.

This transformed one-off conversations into a predictable growth engine.

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Within just 60 Days, we helped PCR Labs achieve:
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● 18 new clients added to the pipeline, each worth $120K+ in revenue.
● Over $2.1M in pipeline revenue unlocked, simply by educating providers on missed
reimbursements.
● A predictable system to consistently connect with high-value providers, without
relying solely on ads or cold outreach.

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